K\u00fcresel pandemiyle birlikte, hem d\u00fcnya \u00e7ap\u0131nda hem de T\u00fcrkiye\u2019de b\u00fcy\u00fcyen e-ticaret pazar\u0131n\u0131n bu ivmesini s\u00fcrd\u00fcrece\u011fini s\u00f6yleyen Mcdodo T\u00fcrkiye Genel M\u00fcd\u00fcr\u00fc Mehmet U\u00e7urum, \u201c<\/span>Online al\u0131\u015fveri\u015f pazar\u0131, farkl\u0131 katmanlarda ivmelenerek geli\u015fmeye devam edecek. Fakat bu durum, fizik\u00ee al\u0131\u015fveri\u015fin de bitece\u011fi manas\u0131na gelmiyor. En az\u0131ndan k\u0131sa vadede bu t\u00fcrl\u00fc bir \u015fey olmayacak. Fizik\u00ee al\u0131\u015fveri\u015f taraf\u0131nda da tecr\u00fcbeye d\u00f6n\u00fck, t\u00fcketicinin duygusal d\u00fcnyas\u0131na hitap eden bir ma\u011fazac\u0131l\u0131k anlay\u0131\u015f\u0131 \u00f6n plana \u00e7\u0131kacak. Biz de Mcdodo T\u00fcrkiye olarak, 2022\u2019de 10 farkl\u0131 vilayetteki AVM\u2019lerde corner shop\u2019lar a\u00e7may\u0131 planl\u0131yoruz\u201d dedi.<\/span><\/strong><\/p>\n

Geli\u015fen teknolojilerle her ge\u00e7en g\u00fcn b\u00fcy\u00fcyen <\/span>\u2018mobil aksesuar pazar\u0131\u2019, 2021 y\u0131l\u0131nda T\u00fcrkiye\u2019de 25 milyon adet ve 10 milyar TL\u2019lik <\/span><\/strong>hacme ula\u015ft\u0131. Covid-19 salg\u0131n\u0131yla ba\u015flayan ve devam eden s\u00fcre\u00e7te; online sat\u0131\u015flardaki art\u0131\u015f ve t\u00fcketici davran\u0131\u015flar\u0131ndaki de\u011fi\u015fim, pandeminin sonuna ger\u00e7ek yakla\u015f\u0131rken de artarak devam ediyor. <\/span><\/p>\n

\u201cT\u00fcketicinin hislerine hitap etmek \u00f6ne \u00e7\u0131kacak\u201d<\/span><\/strong><\/p>\n

Perakende kesimin de \u00f6b\u00fcr kesimler \u00fczere d\u00fcnyadaki hi\u00e7bir geli\u015fim ve de\u011fi\u015fimden ba\u011f\u0131ms\u0131z olmad\u0131\u011f\u0131n\u0131 s\u00f6yleyen Mcdodo T\u00fcrkiye Genel M\u00fcd\u00fcr\u00fc Mehmet U\u00e7urum, \u015f\u00f6yle konu\u015fuyor: \u201cD\u00fcnyada ya\u015fanan ekonomik geli\u015fmeler, ya\u015fad\u0131\u011f\u0131m\u0131z afetler ve hastal\u0131klar, teknolojik geli\u015fmeler t\u00fcketicinin sat\u0131n alma davran\u0131\u015flar\u0131n\u0131 ve al\u0131\u015fkanl\u0131klar\u0131n\u0131 vakit i\u00e7inde de\u011fi\u015ftiriyor. Bu s\u00fcre\u00e7te de online al\u0131\u015fveri\u015f, pandemiyle kazand\u0131\u011f\u0131 ivmeyi koruyacakt\u0131r diye d\u00fc\u015f\u00fcn\u00fcyorum. Zira g\u00fcn\u00fcm\u00fczde en b\u00fcy\u00fck muhta\u00e7l\u0131k ve bedel: vakit. Bu t\u00fcrl\u00fc olunca da online al\u0131\u015fveri\u015f pazar\u0131 farkl\u0131 katmanlarda ivmelenerek geli\u015fmeye devam edecek. Lakin bu durum fizik\u00ee al\u0131\u015fveri\u015fin de bitece\u011fi manas\u0131na gelmiyor. En az\u0131ndan k\u0131sa vadede bu t\u00fcrl\u00fc bir \u015fey olmayacakt\u0131r. Fizik\u00ee al\u0131\u015fveri\u015f taraf\u0131nda da tecr\u00fcbeye d\u00f6n\u00fck, t\u00fcketicinin duygusal d\u00fcnyas\u0131na hitap eden bir ma\u011fazac\u0131l\u0131k anlay\u0131\u015f\u0131 \u00f6n plana \u00e7\u0131kacak.\u201d<\/span><\/p>\n

30 milyon TL\u2019lik sat\u0131\u015f rakam\u0131<\/span><\/strong><\/p>\n

2021\u2019de Mcdodo olarak bayii say\u0131lar\u0131n\u0131 2 kat art\u0131rd\u0131klar\u0131n\u0131, e- ticaret sitesi ve sanal pazar yerlerindeki sat\u0131\u015flara ek olarak perakende noktalar\u0131 olu\u015fturduklar\u0131n\u0131 belirten U\u00e7urum, \u201cBu noktalarda, T\u00fcrkiye\u2019nin d\u00f6rt bir yan\u0131nda Mcdodo\u2019nun insanlar\u0131n hayat\u0131n\u0131 kolayla\u015ft\u0131ran ortalama 300 eserine dileyen herkes ula\u015fabilir. Bu bak\u0131mdan epeyce verimli bir y\u0131l ge\u00e7irdik diyebiliriz. 2019\u2019dan beri s\u00fcrat verdi\u011fimiz pazarlama \u00e7al\u0131\u015fmalar\u0131n\u0131n meyvelerini bilhassa 2021\u2019de toplamaya ba\u015flad\u0131k ve yakla\u015f\u0131k 30 milyon TL\u2019lik sat\u0131\u015f say\u0131s\u0131na ula\u015ft\u0131k\u201d dedi. <\/span><\/p>\n

2022\u2019de perakende taraf\u0131nda daha fazla yat\u0131r\u0131m yaparak a\u015fik\u00e2r ba\u015fl\u0131 AVM\u2019lerde corner ma\u011fazalar a\u00e7ma planlar\u0131 oldu\u011funu anlatan U\u00e7urum, \u015funlar\u0131 s\u00f6yledi: \u201c\u0130lk etapta se\u00e7ti\u011fimiz 10 vilayette, AVM\u2019lerde corner a\u00e7arak perakende taraf\u0131ndaki b\u00fcy\u00fcmemize s\u00fcrat kazand\u0131rmak istiyoruz. <\/span>2022\u2019de 10 kent i\u00e7in toplam 1 milyon dolar yat\u0131r\u0131m plan\u0131m\u0131z var.\u201d<\/span><\/strong><\/p>\n

\u201cM\u00fc\u015fteri tecr\u00fcbesini ileriye ta\u015f\u0131yaca\u011f\u0131z\u201d<\/span><\/strong><\/p>\n

Mcdodo olarak, pandemiden evvel ba\u015flad\u0131\u011f\u0131m\u0131z dijital altyap\u0131 ve e-ticaret yat\u0131r\u0131mlar\u0131m\u0131z sayesinde pandemide \u00e7ok s\u00fcratli bir b\u00fcy\u00fcme ivmesi yakalad\u0131klar\u0131n\u0131n alt\u0131n\u0131 \u00e7izen U\u00e7urum, \u201cOnline al\u0131\u015fveri\u015fte, m\u00fc\u015fteri tecr\u00fcbesi a\u00e7\u0131s\u0131ndan en b\u00fcy\u00fck ayr\u0131cal\u0131k; sipari\u015f etti\u011finiz eserin m\u00fcmk\u00fcn oldu\u011funca s\u00fcratli ve inan\u00e7l\u0131 bir bi\u00e7imde size ula\u015fmas\u0131 ve sonras\u0131ndaki de\u011fi\u015fim, iade vs. s\u00fcre\u00e7lerinde m\u00fcmk\u00fcn oldu\u011funca m\u00fc\u015fteri odakl\u0131 bir yakla\u015f\u0131mla kar\u015f\u0131la\u015fmakt\u0131r. Biz Mcdodo T\u00fcrkiye olarak, m\u00fc\u015fteri memnuniyetini bir ad\u0131m \u00f6teye ta\u015f\u0131yarak, perakende noktalar\u0131m\u0131zda ve AVM\u2019lerde a\u00e7aca\u011f\u0131m\u0131z corner\u2019larda da tecr\u00fcbeye dayal\u0131 bir sat\u0131\u015f ve pazarlama stratejisi izlemeye devam edece\u011fiz\u201d dedi.<\/span><\/p>\n

Mobil aksesuarda be\u011fenilen eser: kablosuz \u015farj<\/span><\/strong><\/p>\n

Mobil aksesuar kesiminin; teknolojideki geli\u015fmeler ve buna ba\u011fl\u0131 olarak artan ve de\u011fi\u015fen m\u00fc\u015fteri taleplerine \u00e7ok s\u00fcratli ahenk sa\u011flayan bir b\u00f6l\u00fcm oldu\u011funu s\u00f6z eden U\u00e7urum, \u015f\u00f6yle devam etti: \u201cDolay\u0131s\u0131yla her vakit en yeni, en s\u00fcratli, en ta\u015f\u0131nabilir eseri sunmak zorundas\u0131n\u0131z. \u015eu an kesimde kablosuz s\u00fcratli \u015farjlar, en reva\u00e7ta eserlerin ba\u015f\u0131nda geliyor. Bu y\u0131l bilhassa kablosuz s\u00fcratli \u015farj eden ayg\u0131tlar\u0131n, \u015farj m\u00fcddetlerinin azalaca\u011f\u0131n\u0131 ve daha da h\u0131zlanacaklar\u0131n\u0131 bekliyoruz. Malum vakitle ve hayat\u0131n s\u00fcratiyle yar\u0131\u015f\u0131rken, en b\u00fcy\u00fck gereksinim kolay ve s\u00fcratli \u015farj diye d\u00fc\u015f\u00fcn\u00fcyorum. \u201c<\/span><\/p>\n

En b\u00fcy\u00fck gereksinimimiz kesintisiz \u015farj!<\/span><\/strong><\/p>\n

Bu sene en \u00e7ok tercih edilen ta\u015f\u0131nabilir aksesuarlar\u0131n ba\u015f\u0131nda MagSafe takviyeli, Apple ayg\u0131tlar\u0131 \u015farj eden kablosuz \u015farjlar ve dijital g\u00f6stergeli \u015farj kablolar\u0131 oldu\u011funu s\u00f6yleyen U\u00e7urum, \u201cD\u00fcnyan\u0131n ba\u015fkan ta\u015f\u0131nabilir aksesuar \u00fcreticilerinden Mcdodo olarak, MagSafe Powerbank Charger<\/strong>\u2019la iPhone 12 ve iPhone 13 serisi kullan\u0131c\u0131lar\u0131na \u015farj konusunda uygun fiyatl\u0131 y\u00fcksek kaliteli alternatifler sunduk ve b\u00fcy\u00fck talep g\u00f6rd\u00fck. Ayr\u0131yeten <\/span>Apple Watch, Airpods ve iPhone t\u0131pk\u0131 anda \u015farj edebilen ve MagSafe ile uyumlu \u015farj \u00fcnitemiz de Apple\u2019\u0131n 3\u2019te birine denk gelen fiyat\u0131 ve savl\u0131 dizayn\u0131yla \u00e7ok tercih edildi. Mcdodo\u2019nun en savl\u0131 oldu\u011fu alan olan y\u00fcksek s\u00fcratli \u015farj kablolar\u0131nda ise ak\u0131m g\u00f6steren LED kablolar bu y\u0131l \u00e7ok reva\u00e7tayd\u0131. Bu a\u00e7\u0131dan bak\u0131nca en b\u00fcy\u00fck ta\u015f\u0131nabilir aksesuar talebinin \u015farjlarda oldu\u011funu g\u00f6r\u00fcyoruz\u201d dedi.<\/p>\n

Kaynak: (BHA) – Beyaz Haber Ajans\u0131<\/p>\n","protected":false},"excerpt":{"rendered":"

K\u00fcresel pandemiyle birlikte, hem d\u00fcnya \u00e7ap\u0131nda hem de T\u00fcrkiye\u2019de b\u00fcy\u00fcyen e-ticaret pazar\u0131n\u0131n bu ivmesini s\u00fcrd\u00fcrece\u011fini s\u00f6yleyen Mcdodo T\u00fcrkiye …<\/p>\n","protected":false},"author":1,"featured_media":4663,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":[],"categories":[3],"tags":[],"yoast_head":"\n